At heng29, your trust is our most valued asset. Every time you register an account, make a deposit, or simply browse our platform, you are entrusting us with some of your personal information. We take that responsibility very seriously. This Privacy Policy is written in plain, easy-to-understand language — not confusing legal jargon — so you truly know what happens with your data.
We fully comply with Malaysia's Personal Data Protection Act 2010 (PDPA). This means you have the right to know, access, correct, and in certain circumstances request the deletion of your personal data that we hold. We do not sell your information to anyone, without exception.
Heng29 collects information in two main categories — information you provide directly when interacting with our platform, and information collected automatically when you use our services. Both categories are collected solely for legitimate platform operational purposes and no more than is necessary.
| Type of Information | Data Examples | Collection Method | Required? |
|---|---|---|---|
| Personal Identity | Full name, date of birth, MyKad number | Registration & KYC | Yes |
| Contact Information | Email address, phone number | Registration | Yes |
| Financial Information | Bank name, account number (partial), transaction history | Deposit & Withdrawal | Yes |
| Technical Data | IP address, device type, web browser | Automatic | Auto |
| Usage Data | Games played, session duration, login frequency | Automatic | Auto |
| KYC Documents | MyKad copy, bank statement, utility bill | Player uploads | Withdrawal |
- We only collect information that is strictly necessary to operate our services safely and comply with the law.
- Full bank account numbers are not stored on our servers — only the last digits for withdrawal verification purposes.
- We do not collect health, religious, political, or other sensitive information unrelated to gaming services.
Every piece of data we collect has a clear purpose. We will not use your information for any other purpose without obtaining your consent first. Below is a complete list of how we use the data we collect from you.
- Identity Verification (KYC): Verifying that players are aged 18 and above and preventing money laundering in compliance with Malaysian law.
- Transaction Processing: Processing your deposits and withdrawals accurately and securely to the correct account.
- Customer Support: Verifying your identity when you contact us regarding any account-related issues.
- Account Security: Detecting suspicious login attempts and protecting your account from unauthorised access.
- Legal Compliance: Complying with reporting and record-keeping requirements mandated by Malaysian law.
- Platform Improvement: Analysing usage patterns in aggregate (not individually) to improve the gaming experience.
- Service Communications: Sending you important notices about your account, transactions, and policy changes via email.
- Personalised Promotions (with consent): Sending relevant bonus offers and promotions — you may unsubscribe at any time.
Your data security is more than words — it is a technical investment we make every day. All heng29 player personal data is stored in data centers protected by multiple layers of physical and digital security. We use the latest encryption technology to ensure your information cannot be accessed by unauthorized parties.
Your personal data will be retained for as long as your account is active. After account closure, we retain necessary records for 7 years to comply with Malaysian legal requirements relating to financial institutions and gambling. After this period, data will be securely deleted.
We understand you want to know who your information may be shared with. The short answer: we does not sell your data. However, there are limited situations where we need to share certain information with specific parties to enable our platform to function properly and securely.
- Payment Providers (FPX, DuitNow, TnG, GrabPay): Required transaction information is shared with payment processors to complete your deposits and withdrawals. These providers maintain their own privacy policies.
- Game Providers: Minimum account information required for game access is shared with our game software providers. This does not include your financial information.
- Identity Verification Services: Your KYC documents may be processed by recognised third-party verification service providers who comply with strict data protection standards.
- Malaysian Authorities: We will disclose information to authorities when required by court order, law, or a valid criminal investigation.
- Third-Party Advertisers: We do not share your personal data with any external advertisers or third-party marketing networks.
- Data Sales: Your data has never been and will never be sold to any party under any circumstances.
The heng29 website and mobile app use cookies and similar tracking technologies to enhance your experience. Cookies are small text files stored in your browser or device. They help us recognise you on return visits and ensure the platform runs smoothly.
| Cookie Types | Purpose | Duration |
|---|---|---|
| Essential Cookies | Keeping the platform running — login sessions, security, language preferences | Until session ends |
| Preference Cookies | Remembering your personal settings such as favourite games and display theme | 30 days |
| Analytics Cookies | Understanding how players use our platform (aggregate data, not individual) | 90 days |
| Security Cookies | Detecting suspicious activity and protecting your account from unauthorised access | 7 days |
You can manage or delete cookies through your browser settings. Keep in mind that deleting essential cookies may affect platform functionality — for example, you may need to log in again each time you visit. Analytics cookies can be disabled without affecting your gaming experience.
Under Malaysia's Personal Data Protection Act 2010, you have certain rights regarding the personal data we hold about you. heng29 fully respects these rights and will process any requests from you within a reasonable timeframe.
To exercise any of the above rights, contact our privacy team via Live Chat or support email. We will process your request within 14 business days. In more complex cases, this period may be extended up to 30 days with notice to you.
If you have any questions, concerns, or complaints regarding how we handle your personal data, we encourage you to contact us directly. Our privacy team is ready to assist and committed to resolving any issues promptly and fairly.
- Live Chat: The fastest way to get an immediate response — available 24 hours a day, 7 days a week in the heng29 app.
- Privacy Email: [email protected] — for written enquiries requiring an official record.
- Response Time: We strive to respond to all privacy-related inquiries within 3 business days.
If you are not satisfied with how we handled your complaint, you have the right to refer the matter to Department of Personal Data Protection (JPDP) Malaysia which is the regulatory body under the Ministry of Communications and Digital.
Why Malaysian Players Trust heng29
Data protection is more than a promise — it is a system we built from the ground up to safeguard every player.
Privacy FAQs
Answers to the most frequently asked questions about data protection at heng29.
Play with Peace of Mind — Your Data is Always Protected
Heng29 ensures every Malaysian player enjoys a safe, transparent, and responsible gaming experience. Register a free account today and discover the difference of a platform that truly puts you first.